I'm a reporter, photographer. Coming from Paris, France, I moved to New York City in 2012 to study at Sarah Lawrence College.

  • 51
    stories
  • 29K
    words
51
stories for
6
publications
Julia Helena Schur's stories for
Show all
 w wghxjz0ibiirwrkiivs v05lxneruwqvsreyiij0 bprqddxidm 7bh9wameih56e3fnoku75erxffqhavdc jpg article
create.pulsepoint.com

5 prevailing themes at ad:tech NY 2015

An investment in knowledge pays the best return, especially when it comes to learning about marketing, branding and technology.

1 jpg article
create.pulsepoint.com

How to safely create shareable content 

Brands are creating fun and shareable content, but the problem with content that is easily shareable is it's hard to manage and legally protect.

Unnamed 1 jpg article
create.pulsepoint.com

The Renaissance of email marketing

Email newsletters, though once deemed passé, are back in style.

Shutterstock 311233631 jpg article
create.pulsepoint.com

A guide for bae to understand Generation Z

To all brands out there who are considering using the terms “bae” or “fleek” in their next ad campaign, I have one piece of advice: Don’t. Those terms are already out of style.

Ggv 8688 jpg article
create.pulsepoint.com

Why programmatic media should focus on storytelling

In an age where data reins king, storytelling is the real hero.

Shutterstock 311860928 jpg article
create.pulsepoint.com

What the cool kids are talking about

Users want to experience moments and real-life conversations.

Unnamed jpg article
create.pulsepoint.com

Why interactive content is booming

During ad:tech's opening day press briefing in New York City, three companies spoke to a handful of reporters about the power of video content and the emerging technologies brands need to know about. Here is what we discovered.

Adblock 590x330 article
create.pulsepoint.com

How to overcome ad blocking 

Users are captivated by flaws. That’s why when people find out about ad blocking they immediately want to give it a try.

Shutterstock 220032055 jpg article
create.pulsepoint.com

Creating and protecting branded content

Brands are in a never-ending battle to make their content seen while maintaining their rights to their core identity.