I'm a reporter, photographer. Coming from Paris, France, I moved to New York City in 2012 to study at Sarah Lawrence College.
5 prevailing themes at ad:tech NY 2015
An investment in knowledge pays the best return, especially when it comes to learning about marketing, branding and technology.
How to safely create shareable content
Brands are creating fun and shareable content, but the problem with content that is easily shareable is it's hard to manage and legally protect.
The Renaissance of email marketing
Email newsletters, though once deemed passé, are back in style.
A guide for bae to understand Generation Z
To all brands out there who are considering using the terms “bae” or “fleek” in their next ad campaign, I have one piece of advice: Don’t. Those terms are already out of style.
Why programmatic media should focus on storytelling
In an age where data reins king, storytelling is the real hero.
What the cool kids are talking about
Users want to experience moments and real-life conversations.
Why interactive content is booming
During ad:tech's opening day press briefing in New York City, three companies spoke to a handful of reporters about the power of video content and the emerging technologies brands need to know about. Here is what we discovered.
How to overcome ad blocking
Users are captivated by flaws. That’s why when people find out about ad blocking they immediately want to give it a try.
Creating and protecting branded content
Brands are in a never-ending battle to make their content seen while maintaining their rights to their core identity.